A well-designed “Contact Us” page is more than just a place for sharing your contact details. It is a the main bridge between you and your audience.
In this blog post, we’ll show you what are the main elements to take into account when building a contact page, that will allow users to get in touch with you easier and have an overall better experience.
Let’s start with the basics. To avoid confusing your customers, it is crucial to add a minimum subset of common elements that they expect to find on your contact page.
The first element will be the contact information. Make it effortless for users to get in touch by providing multiple, easily accessible communication options. You can include your email address and ensure it is actively monitored. A phone number can also be valuable. If you add it, be sure to specify your availability or hours of operation. If your business has a physical presence, adding a physical address can boost credibility. If you can, don’t forget to link your social media profiles, offering visitors an additional way to engage. [1]
If you don’t add your email address, or, if you want to simplify the user experience, you can also add a contact form. Keep your contact form simple and intuitive. Ask for essential details like the user’s name, email, and a short message. Optional dropdown menus for inquiry types can help to route messages to the appropriate team while maintaining a streamlined experience. Avoid overwhelming users by keeping unnecessary fields out of the equation, and respect their time and privacy.
In any case, set clear expectations about when visitors can expect to hear back from you. Whether it’s “within one business day” or “typically within 24 hours,” this small step goes a long way in building trust and preventing frustration.
Once you have added the essential elements, make sure they display well, and work with all kinds of users that can go on your website [2].
Ensure your contact page renders well across all devices. With a large percentage of web traffic coming from mobile users, the page must function seamlessly, whether viewed on a smartphone, tablet, or desktop.
The best way to achieve this is to test. Once your page is built, open it with different devices, and make sure it is well usable.
Pay importance to how the page is structured. Less is more when it comes to design. A clean, uncluttered layout with plenty of white space can make your page feel approachable and professional. Use easy-to-read fonts and clear headings to guide users through the page effortlessly. [3]
Your contact page should look and feel like the rest of your website. Stick to your brand’s color palette, typography, and overall design style. This consistency reinforces your identity and creates a cohesive experience for visitors.
You can also add a few other features, that will help your users, and provide an overall better experience.
Including a FAQ section can save users time and reduce repetitive inquiries. Anticipate common questions and provide concise answers. This addition is particularly helpful for businesses that often field similar questions.
Guide your audience with compelling CTAs like “Send Us a Message” or “Talk to Our Team.” Use buttons or bold, prominent links to make these actions stand out.
People trust what others trust. Add testimonials, reviews, or even recognizable client logos to reassure visitors they’re in good hands.
For real-time assistance, consider embedding a live chat tool. It’s especially effective for businesses managing high volumes of inquiries or those with a strong focus on customer service.
Your contact page should never be hidden. Add links to it in your website’s main navigation, footer, or even as a button on key pages. This ensures visitors can always find help when they need it.
Cater to different user preferences. Some might prefer email, while others lean toward social media or a quick call. Providing several options makes your business more accessible.
Humanize the experience. A warm welcome message, staff photos, or a brief introduction to your team can create a friendly atmosphere, particularly for smaller businesses or service-based industries.
Nobody likes spam. Incorporate technical solutions to keep automated submissions out while ensuring real users can reach you without hassle. You’d be surprised how fast your contact form can be spammed, and fill up your mailbox, as soon as it’s online.
A great “Contact us” page goes beyond the simple contact functionality. It is a real gateway to your team, that can help to improve the user experience. Whether you use it for customers inquiries, getting in touch with leads, or answering question, make sure it provides the right elements to help your target to do what they intended to do.
And, there is a good news: you don’t need to be an expert to build one. Many tools exist on the market to help you building your own contact us page, with a responsive mobile layout, protected against spam, and matching your brand identity.
At Touchlead, we offer solutions for simply building web forms, for your contact page, or, for any other page of your website with all those aspects in mind. With a simple drag and drop editor, you can generate a good contact us page in a short period of time, ready to be added to your website.
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