UTM Link Generator

Generate UTM-tagged URLs quickly and easily. Input your campaign details, and get a trackable link ready for analytics. Perfect for tracking performance across any platform.

A UTM (Urchin Tracking Module) is a tag added to the end of a URL to track the performance of marketing campaigns in Google Analytics and other analytics tools. It consists of parameters that provide information about the source, medium, campaign, and other details related to the link.

Common UTM Parameters

• utm_source: Identifies the source of the traffic (e.g., Facebook, newsletter, Google).
• utm_medium: Specifies the medium used (e.g., email, CPC, social).
• utm_campaign: Names the campaign to which the link belongs (e.g., summer_sale, product_launch).
• utm_term: Used to identify specific keywords in paid search campaigns.
• utm_content: Differentiates between similar content or links within the same campaign (e.g., banner_ad, text_link).

By adding these parameters to a URL, marketers can track the effectiveness of their campaigns and see which sources and mediums drive the most traffic and conversions.